Process Communication Model ©

With Process Communication Model you can learn the skills to observe, analyse and adjust behavior through effective interaction

What is Process Communication Model (PCM)?

PCM is an internationally acclaimed, highly reliable, behaviourally based communication model, used to individually tailor connection and motivation and build trust and rapport. PCM profiles reveal a host of insights about how a person perceives the world, how they communicate, how they are motivated and how they will behave in distress. As a valid, reliable and actionable model, PCM answers the “So what? Now what?” questions about how to communicate with different types of people.

PCM conceptualizes personality as being composed of six types, all of which exist within each of us and are arranged like the floors of a condominium (in the USA a name for an apartment building), with our core or “base” type at the bottom, moving up through each floor to the least-accessed trait at the top, or attic. Each floor has unique attributes, including a perceptual frame of reference, character strengths, communication and environmental preferences, motivational needs and highly predictable distress behaviours.

That happens because each of the six types:

  • ==> Communicates differently
  • ==> Learns differently
  • ==> Is motivated differently
  • ==> Has a different set of behaviours when in distress

Based on award-winning scientific research developed by Dr. Taibi Kahler, Process Communication has been successfully implemented by more than a million people on five continents and can be applied in a range of contexts including sales, business, education, medicine, recruitment, politics, religion, parenting, and personal relationships.

See more information about PCM and the different personality types HERE:

The Personality Inventory

People who wish to use the Process Communication Model® will first complete a questionnaire which, once processed, will enable them to discover their personality structure. The teaching metaphor of a condominium helps us to visualise the composition of each unique personality structure. Each of the six personality types is located on a single floor with the size of the bar within the floor indicating the level of energy available when the person wants to use the corresponding personality type. The metaphor of an “elevator” illustrates the person’s ability to reach all of the floors and use all of their resources.

PCM; Process Communication Model; PCM condominium; PCM Personality Types; Imaginer; Promoter; Rebel; Harmonizer; Thinker; Persister

The Base

The ground floor, called the Base, indicates the dominant, most highly developed personality type. Being able to identify another’s Base helps us to use the most effective communication channel and perception to connect with that person.

The Phase

The concept of Phase provides keys to understanding what motivates people. Satisfying the psychological needs of the Phase affects our motivation on a day-to-day basis and guides us on how to motivate self and others. Even better, it helps us to recognize when we or our communication partner enter a distress sequence and gives us the tools to tackle this situation.

This is useful for whatever context in our lives: personal relationships, sales and negotiations, education, project management, HR or simple social interactions.

Once one starts to understand PCM, it will become a (quite exciting) habit to identify the most energized “floors” (meaning, personality types) in someone’s personality. Doing this helps strengthen one’s understanding of PCM and the six personality types, making it easier afterwards in our day to day life to know how to better approach our conversation partners (or our team members, direct reports, line managers, life partners, children, etc.), to “speak their language”, so that we avoid miscommunication and distress and we get more things done smoothly and efficiently, while building high quality and trust-based relationships.

Please feel free to check the next pages with more relevant information about PCM, and find out more about: