What is PCM?
Process Communication Model (PCM) is the tool to make a daily difference
Can Process Communication Model really help? You have meetings, take calls, and stay up-to-speed with e-mails and apps. But how can you truly connect in a world that’s always on? And how can you create an environment in which your team will thrive and build on each other’s strengths? The Process Communication Model® (PCM) is the premier tool for decoding human interactions. As leaders and colleagues, you can learn to speak each other’s language and contribute to a workplace that leverages differences for the better.
Practical results, every day
This is not your average communication training. Process Communication Model is practised in 54 countries by leading organizations, such as NASA, L’Oréal, Pixar, and BMW, serviced by a network of over 5,700 certified trainers and coaches.
Here’s what Process Communication Model can do for your organization
Inclusive, individual leadership
If you know each of your team members’ unique set of needs, you’ll know how to connect to and motivate everyone in their own way.
Less stress, more energy
Practising PCM will help your employees turn potentially negative conversations, situations, or actions into positive, productive work.
Increased operational effectiveness
Reducing miscommunication leads to more efficient teams.
Less confusion, more clarity. Less talk, more action.
Practice PCM in four steps:
Discover the art and science of adaptive communication – this is not your average communication training…
PCM differentiates among six personality types, which we all have within us: Thinker, Persister, Rebel, Promoter, Harmoniser, and Imaginer. Each type has its own strengths and preferences. A different combination of the six types takes centre-stage in every one of us.
Connect to the best in yourself and others
Use PCM to identify and leverage our differences. And make a difference for yourself and others. Big and small. Every day.
People with a lot of Thinker energy are responsible and logical. They look for facts and data.
Here’s how to connect:
- Provide thorough information
- Show them you value their work and time
- Ask for their ideas
People with a lot of Persister energy are dedicated and attentive. They need to be respected for their conviction.
Here’s how to connect:
- Ask for their opinions
- Invest in mutual respect
- Show them you appreciate their valuable contributions
People with a lot of Harmoniser energy are warm and compassionate. They want you to feel good and they need to be appreciated for who they are.
Here’s how to connect:
- Create a pleasant atmosphere
- Show that you appreciate him or her
- Invite collaboration in a caring set
People with a lot of Imaginer energy are imaginative and calm. They need to take their time to reflect and to ponder concepts.
Here’s how to connect:
- Provide them time and space
- Give clear instructions
- Appeal to their imagination
People with a lot of Rebel energy are spontaneous and creative. They bring energy and like to try something new.
Here’s how to connect:
- Keep it playful and use humor
- Allow room for new ideas and experiences
- Be open to spontaneous reactions
People with a lot of Promoter energy are direct and charming. They always find a way to make things happen.
Here’s how to connect:
- Skip the small talk and get straight to business
- Challenge them with promising initiatives
- Offer them the opportunity to shine
Feedback about PCM
Bill Clinton
The 42nd President of the United States.Bill Clinton
„Taibi Kahler is a genius. He knows more about personality dynamics than anyone else in the world.”
Dr. Terence McGuire
Former chief psychiatrist at NASA for human spaceflightDr. Terence McGuire
„Life’s a people business, and I have found PCM not only the best flashlight to illuminate dark interpersonal pathways, but also to clarify the better options for rendering support. […] PCM, both with NASA and in daily activity has become for me like MacGyver’s swiss army knife, always with me and endlessly useful”
Katherine Sarafian
Producer at PIXAR Animation Studios and certified PCM trainerKatherine Sarafian
„My PCM experience was hugely useful in helping me manage the film making journey over six years. It’s been such a valuable tool!”
Let’s start your PCM journey
I would be happy to create a custom plan for your team or organization. We’ll make it more than just a communication training or stress-management tool: it will become a journey into self-awareness, better connection and stronger relationships, for better work outcomes, lower turnover and higher profits.
Discover your personality with the PCM Profile
Get to know your individual strengths, needs, and warning signals by completing our validated questionnaire. Enquire about a personalised PCM Profile Debrief with me.
Please use the form at the bottom of the page for any questions you might have. Alternatively, please send me a connection request on LinkedIn HERE. I’d be happy to discuss how PCM can support you and/or your organisation.
What other people say about PCM with Magda
Hi Magda! I just wanted to share with you and your community how awesome you are as a person and as a trainer. I did not realize this at the time as I had no reference point, however, it just happens to me to talk with people that came across PCM multiple times previously and the level of their understanding of the model is not even close to what you managed to pass on to us. Knowing one subject is one thing, being able to teach others about it it’s completely different and you most certainly excel at this.
Thanks again for everything, I’ve been using the pattern a lot since then and love it more as the days go by 😊
I was given the opportunity to attend the PCM seminar held by Magda, and, wow, wasn’t it amazing? It’s not only about the information you receive. That is indeed powerful and it gives you a new perspective on how to look at relationships, communication and, well, stress. 😅
But it is also how Magda delivers it, how she presents it and how she made these three days a safe space for us to explore and to ask a lot of questions (maybe too many 😊). And she answered all of them.
You can see how much she loves what she does, and I truly recommend checking it out.
Thank you, again, Magda! What an amazing three days.😊
It was the best training I’ve ever attended. PCM as a model is eye-opening, it’s like being able to see colours! You will understand your needs, how caring for yourself can help you understand others and communicate with them effectively. Magda is marvellous! I have understood everything, she asked questions, she is available to answer, she stimulated collaboration, she has shown great flexibility in setting the seminars, selecting the preferred communication channel.
Congratulations on delivering at such a high standard!
This course has opened new perspectives for me and it has helped me to make some connections in order to better understand my interactions with others.
As a trainer, Magda has extensive knowledge and brings positive energy and empathy into the room. These were three wonderful days of training.
Thank you, Magda!
Last week, I attended a 3-day course at the London Stock Exchange Group Romania (Thank you for the opportunity!) organized by Magda Tabac – Process Communication Model.
I want to say that I highly recommend it to anyone looking to improve their relationships in both their professional and personal life It practically provides you with a roadmap for navigating your relationships with others, as long as you are willing to put in the hard work. All of this while you also learn to understand yourself better.
All in all, it’s a superb training, truly valuable. I say this because I’ve attended many other communication and soft skills training sessions in the past, but I have to admit that most of them felt more like a financial burden for the respective company rather than a genuine investment in employees. But not this one.
So I strongly recommend Process Communication Model with Magda Tabac!
Dear Magda, I was very impressed by your PCM training!The information helped me to know myself better, and I can’t believe how precise PCM is! I have started to analyse myself and all the people I know through the “lens” of PCM, and it really helped me to better understand mine and their behaviour.
I am extremely grateful that my line manager chose PCM for us and that she chose YOU! You are really special! You simply captivate your audience. Not to talk about your ENERGY! I’ll “steal” some of your delivery techniques because you did not only teach us about PCM… you delivered as a true professional does: with many useful techniques, methods and tricks, many examples, a lot of practice, variety, diversity, openness and all so naturally…
I truly appreciate your involvement and how you put your soul into every little part of this course! Thank you!
It has been a very knowledgeful and insightful travel. More than a training, a journey into my deepest sides. I also take it as an invitation to turn my and others’ vulnerabilities into advantages and opportun ty to liaise and inter-connect. I will for sure deepen my knowledge into PCM. Last but not least, I loved Magda, she is so much alive and engaging people, very authentic, nurturing and she managed to make the content (sometimes not so easy to catch) quite easy to digest. I am so grateful for this experience!
Magda is an amazing trainer! She can make us see beyond the surface and go to the depth of the PCM concepts.
Great presentation style with lots of opportunities to ask questions and talk about real life examples which all made for really enjoyable and informative training. This PCM training just happened to come at the right time for me in my career.
Thanks so much for your very valuable training. I really enjoyed it, and appreciated that you made it fun! I feel much better prepared to deal with uncomfortable issues.
I was Magda’s client through the lens of the 3-day long PCM training she provided for LSEG Romania in November 2023.
It doesn’t take long to observe that what she is doing is not a job, no sir. It’s a calling. Given her off the chart emotional intelligence and years of practicing this craft, she beautifully and seamlessly manages to get to really know her audience beforehand, thus being able to customize her material to be as learner centres as possible. Highly charismatic and knowledgeable, she is the type of person anybody would love to designate as their mentor.
Long story, short: Magda iz gud people
Magda is an amazing trainer. She delivered a PCM online training to me and it was an enlightening experience!
She is very focused on participants’ expectations and answering all questions, practicing the learnings so that the theory can be immediately applied.
The PCM training was giving me tools to communicate better with colleagues, clients, and family, to identify personality characteristics, and to know how to connect with a person base and motivate the phase.
Thank you, Magda, for your dedication, I appreciate your sensitivity to the participant’s needs and the fact you made us comfortable during the training to place any questions we had.
It is really nice to have you as a trainer!
Magda is so ‘giving’ by character. She goes above and beyond what you’d expect, providing so much more insight knowledge and value. She knows her stuff too, inside out and back to front, which I found so reassuring. It’s like she has considered every possible question in advance and found the answer.
PCM is one of the most detailed and complete personality tools I’ve seen. I particularly love how it explains my individual psychological needs; what happens when I don’t get my needs met and what occurs under stress, and then remarkably, what I can do about it. Similarly, it helps me have a much deeper understanding of others and how I can recognise their stresses and how I can help them.
I can’t think of a business, or role within any company where knowing this couldn’t help; productivity; profit; engagement; well-being; and teamwork. If your business doesn’t invest in this for you, get in touch with Magda direct, and book yourself onto one of her open courses. It’s a fantastic course delivered by an amazing lady.
Dear Magda, I just wanted to take a moment to express my gratitude for the amazing training you provided on the Process Communication Model (PCM) and communication and stress management. Your expertise and guidance have truly made a significant impact on my personal and professional life.
The PCM training has helped me to better understand human interactions, enabling me to speak the language of others and build stronger connections with my colleagues. Your approach to stress management has also been invaluable, equipping me with the tools I need to thrive in a fast-paced work environment.
I appreciate your dedication to creating a workplace that leverages differences for the better, and the impact it has had on my team is clear. Your training has fostered a culture of collaboration and respect, allowing us to build on each other’s strengths and work together more effectively.
Thank you for your outstanding work as a communication and stress management trainer, and for your commitment to empowering individuals and teams to succeed. I look forward to continuing to work with you in the future.
PCM was a revelation, both in helping me understand WHY I got stressed about certain things and why some of the people around me did as well. The course offered great insight about ways to handle those challenges in the moment.
It was illustrated with a wide variety of both personal and fictional examples which really helped to bring it home. It offered key insights about the “currency” of different perceptions by giving examples of their typical language – to help you communicate more clearly with them. This is a really powerful model – used by astronauts so that says it all! Magda delivered the course with delightful warmth and enthusiasm.
There are so many models about personality types and communication that it can be difficult to really differentiate what may be really helpful in challenging our approaches to interacting with others.
Magda’s delivery of this programme was really excellent. PCM is a complex model with many layers. Magda was able to take us step by step through the varying stages of the model and showed us with clarity and patience its different components.
Magda created a convivial virtual environment to help the group share insights and develop an understanding of how to use the model. She provided resources for us to continue our learning journey of PCM and responded expertly to our many questions.
This is a really powerful model as it draws from our early childhood experiences and brings to the surface elements we may have forgotten or not even considered in the way we interact with others in the present. It brings a lot of understanding about our stress mechanisms and the impact it may have on how we are able to communicate with others. I really recommend others to dare learn more about PCM with Magda!
PCM was a thoroughly fascinating and enjoyable experience. The model has helped me to understand so much – not just about myself but also about all other personality types.
PCM provides excellent tools and techniques for learning about yourself and others, and for identifying how we can all communicate better with others and deal with distress more effectively.
Magda has a wonderful delivery style. She knows her stuff inside out and is so generous about sharing her time, knowledge and excellent materials. Her passion for PCM shines through in every interaction. She is knowledgeable, warm, energetic and enthusiastic. She makes everyone feel extremely comfortable, welcomes all questions and consistently meets the needs and exceeds the expectations of each delegate.
Magda is a joy. She is professional, friendly, compassionate and motivated to give you the best training content she can. She drew on sound theoretical frameworks in her PCM training programme as well as using video and cultural references throughout to demonstrate learning points. The course was interactive from the start and she used breakout sessions to get us to really experience the learning. I wouldn’t hesitate in recommending Magda as a trainer.
I’m not sure how we ever got anything done prior to having this training.
In a post-Covid work-from-home world, PCM is invaluable. Magda was exceptional.
Her Harmonizer energy encouraged a very open, honest, and safe environment – a key setting for this class. Bravo!
Magda’s PCM training was just mind-blowing! Not only it has given me great insights for managing my stress levels better, as well as improving my communication skills, but also dealing with other people in stressful situations.
I am fascinated by the work she is doing and love her easy understandable approach. The sessions were very interactive and the group was just fantastic! And the way Magda combined applied neuroscience with PCM is wonderful!
I am looking forward to working more with Magda and developing myself. I recommend her courses and work in general for everyone who wants to improve their communication skills and improve managing their and other people’s stress. Especially for people in leadership positions, this is very useful.
Thank you, Magda!
Magda’s extensive knowledge of the Process Communication Model and her enthusiasm to share it with her audience is remarkable. The training has covered a lot more than I have expected: from how to adapt your communication style to ensure a better connection with others, to how to recognize when you or the other person enters distress, and what you can do about it.
I certainly would recommend Magda and her communication and stress management training to anyone interested in a tool that really makes a difference.
I recommend the Process Communication Model training to those who want to improve their self-knowledge, build better professional and personal relationships and get better at managing stress. Magda can help you to vicariously experience all personality types, for a better understanding of the PCM concepts.
PCM is the one training that I loved while I was learning about it and that stayed with me long after I finished it. Self awareness is so important and so rare nowadays and PCM gives you excellent tools for getting to know yourself and the ones around you better, to understand how each of us could communicate better, to identify the signs of distress and to tackle them timely and effectively.
Magda, the trainer who delivered all this awesome information is a through and through Harmonizer, so you know she will do everything in her power the make everybody in the class feel comfortable and good at all times and a Thinker, so you know that everything will be organized to perfection and all the info provided will be relevant and within the right timeline!
I highly recommend both this training and Magda as an excellent combo to boost your self awareness and upgrade your personal and professional competencies!
Magda manages to create a friendly and relaxed atmosphere, while keeping everybody focused on the subject presented. She is fresh and authentic, open and ready to answer all our questions, carefully addressing each need of her audience. Her previous experience in the business environment has been a treasure of relevant examples for me, as I could clearly see she was understanding our business reality and offering top-notch advice.
Frequently Asked Questions
The Process Communication Model (PCM) is a psychology-based framework developed by Dr. Taibi Kahler that helps people understand themselves and others through the lens of personality and communication styles. It identifies six basic personality types and four communication channels, enabling individuals to predict their own and others’ behaviors, improve relationships, and foster better team dynamics.
PCM is a framework that can support people in their personal and professional lives in being more conscious about themselves (self-awareness being the first step in every growth activity that we do). And when we are more aware of how we are constructed and what it means for us, we can learn more about how we communicate (in regular situations and under pressure). This knowledge will lead us to be better with others: our teams, our colleagues, our employees, our clients and, why not, our significant other, kids, friends, parents.
The Process Communication Model (PCM) is a powerful tool that can support personal and professional growth in multiple ways:
- Understand Yourself Better: PCM helps you gain deeper insight into your personality structure, thought patterns, behaviors, decision-making processes, and communication preferences—both how you express yourself and how you prefer to receive messages from others.
- Manage Stress Effectively: It provides a clear framework for recognizing how different personality types react under stress across three distinct phases—and what happens if the stress isn’t addressed in time.
- Lead and Manage with Insight: If you’re a manager, leader, or executive, PCM enables you to understand and lead people more effectively by increasing your awareness of why individuals behave the way they do.
- Improve Relationships: In romantic or close relationships, having both partners’ PCM profiles can reveal communication mismatches and help you understand why conflicts arise—making it easier to reconnect and communicate with empathy.
- Enhance Your Parenting: PCM helps you better understand your children’s behaviors and needs, allowing you to adapt your parenting style and return more frequently to the healthy “OK-OK” communication zone.
- Support Clients More Effectively: If you’re a trainer, coach, or mentor, PCM becomes a valuable resource to help clients move past communication blocks, overcome impasses, and navigate challenges more effectively—since many core issues stem from miscommunication.
PCM is a deep-dive into the psychology of our personality – our perceptions and filters, our needs, our stressors and motivators. By taking part in the PCM Training, teams learn to better co-operate, understand their differences and potential synergies, prevent stress and conflicts. PCM is the key to decoding human interactions for win-win outcomes.
According to the PCM, individual personality structure is composed of six types of personality.
Each of us has all six PCM types of personality defined by Kahler, in differing orders and strengths.
All these personality types are arranged like the floors of a condominium (in the USA a name for an apartment building), with our core or “Base” type at the bottom, moving up through each floor to the least-accessed trait at the top, or attic. The Base is the easiest and most accessible and thus most highly developed personality type in us, which has the strongest influence on our behavior. The weakest and least accessible personality type would be the sixth floor.
Each floor has unique attributes, including a perceptual frame of reference, character strengths, communication and environmental preferences, motivational needs and highly predictable distress behaviours.
Remember: we have all the six Personality Types in us.
The six personality types are: Thinker, Persister, Harmoniser, Imaginer, Rebel and Promoter.
The Thinker is an exceptional organiser and a very detailed planner. They value facts and view the world by identifying and categorising people and things. They prize data and information. Their main character strengths are being responsible, logical and organised.
Consequently, they would gladly assume responsibility, which makes them a good to have around individual in both professional and personal relationships. They will structure their ideas logically and explain them quickly and clearly to others. In order to feel good and be efficient, the Thinker needs a structured approach and to be recognized for their thoughts and accomplishments. When in distress, they tend to over control, take responsibility for more than they can handle – as they don’t delegate anymore and will criticise other people’s thinking.
The Persister sees the world through the filter of their values, standards and beliefs. They value trust and view the world by evaluating people and situations through a belief system. They prize loyalty and commitment. Their main character strengths are being dedicated, observant and conscientious.
People often admire their moral conduct and ethics. They are very observant. When communicating with others, the Persister is willing to express his/her opinion and to hear others. In addition, they are extremely dedicated their personal and professional development.
When in distress, they become suspicious, push beliefs and start to preach. They will tend to focus on what is wrong, not what is right.
The Harmoniser is a warm, compassionate person who sees the world through the filter of feelings about people and situations. They value relationships, family and friendship. Their main character strengths are being compassionate, sensitive and warm.
They respect people who recognize the importance of their emotions. They brings empathy and harmony into relationships and in order to feel comfortable he/she needs to be recognized as a person.
When in distress, they tend to make silly mistakes thus, attracting criticism, and become wishy-washy in decision making.
The Imaginer is introspective and imaginative. They value direction and view the world by reflecting about what is happening. They prize privacy and their own space. Their main character strengths are their capacity to be imaginative, reflective and calm.
They often observe themselves and think about life and all possible scenarios of different events. That is why they often need to be alone. When talking to people, they do not give a lot of facts. Rather, they like to analyze as many hypotheses and options as possible before reaching a conclusion.
When in distress, they passively wait, withdrawing and simply “spinning their wheels”.
The Rebel is very creative and tends to find solutions in situations when others see only problems. They value fun and view the world by reacting to people and situations with likes and dislikes. They prize spontaneity and creativity, and in their playful manner are able to turn a boring task into a game. Their character strengths show them as being spontaneous, creative and playful.
They are a source of positive energy and enthusiasm for others and is therefore gladly invited to numerous gatherings.
When in distress, they blame others and will start to delegate inappropriately and without direction.
The Promoter is charming and likeable. They value initiative and view the world by experiencing situations and making things happen. They prize adaptability and self sufficiency and are extremely resourceful and able to find solutions in every situation, as well as to get back on their feet after any setback. Their main character strengths are being adaptable, persuasive and charming.
They see the world through the filter of actions and need dynamic environments to feel comfortable and alive. The Promoter has a direct way of communication and likes to get to the point immediately.
When in distress, they manipulate, break the rules and will expect others to fend for themselves.