Types of Personality

PCM Types of Personality


According to the PCM, individual personality structure is composed of six types of personality. Each of us has all six of the personality types defined by Kahler in differing orders and strengths.

PCM is often described as a condominium, in which a person’s “Base” personality type is the ground floor: the easiest and most accessible and thus most highly developed personality type in us, which has the strongest influence on our behavior. The weakest and least accessible personality type would be the sixth floor.

The six personality types are: Thinker, Persister, Harmoniser, Imaginer, Rebel and Promoter. They were identified statistically, then correlated with individual:

⇒ Character strengths

⇒ Management styles

⇒ Personality parts

⇒ Channels of communications (the way people prefer to talk to one another)

⇒ Environmental preferences

⇒ Psychological motivators/stressors

⇒ Perceptions (the way people experience the world)

⇒ Degrees of distress (predictable ways someone sabotages his or her personal and professional life through sequences of miscommunication and mismanagement)


PCM; Process communication model; PCM types of personality


The Thinker is an exceptional organiser and a very detailed planner. They value facts and view the world by identifying and categorising people and things. They prize data and information. Their main character strengths are being responsible, logical and organised. Consequently, they would gladly assume responsibility, which makes them a good to have around individual in both professional and personal relationships. They will structure their ideas logically and explain them quickly and clearly to others. In order to feel good and be efficient, the Thinker needs a structured approach and to be recognized for their thoughts and accomplishments.

When in distress, they tend to over control, take responsibility for more than they can handle – as they don’t delegate anymore and will criticise other people’s thinking.

PCM; Process communication model; PCM types of personality

Persister is a person who sees the world through the filter of their values, standards and beliefs. They value trust and view the world by evaluating people and situations through a belief system. They prize loyalty and commitment. Their main character strengths are being dedicated, observant and conscientious. People often admire their moral conduct and ethics. They are very observant. When communicating with others, the Persister is willing to express his/her opinion and to hear others. In addition, they are extremely dedicated their personal and professional development.

When in distress, they become suspicious, push beliefs and start to preach. They will tend to focus on what is wrong, not what is right.

PCM; Process communication model; PCM types of personality

Harmoniser is a warm, compassionate person who sees the world through the filter of feelings about people and situations. They value relationships, family and friendship. Their main character strengths are being compassionate, sensitive and warm. They respect people who recognize the importance of their emotions. They brings empathy and harmony into relationships and in order to feel comfortable he/she needs to be recognized as a person.

When in distress, they tend to make silly mistakes thus, attracting criticism, and become wishy-washy in decision making.

PCM; Process communication model; PCM types of personality

Imaginer is an introspective and imaginative person. They value direction and view the world by reflecting about what is happening. They prize privacy and their own space. Their main character strengths are their capacity to be imaginative, reflective and calm. They often observe themselves and think about life and all possible scenarios of different events. That is why they often need to be alone. When talking to people, they do not give a lot of facts. Rather, they like to analyze as many hypotheses and options as possible before reaching a conclusion.

When in distress, they passively wait, withdrawing and simply “spinning their wheels”.

PCM; Process communication model; PCM types of personality

Rebel is a very creative person who tends to find solutions in situations when others see only problems. They value fun and view the world by reacting to people and situations with likes and dislikes. They prize spontaneity and creativity, and in their playful manner are able to turn a boring task into a game. Their character strengths show them as being spontaneous, creative and playful. They are a source of positive energy and enthusiasm for others and is therefore gladly invited to numerous gatherings.

When in distress, they blame others and will start to delegate inappropriately and without direction.

PCM; Process communication model; PCM types of personality

Promoter is a charming and likeable person. They value initiative and view the world by experiencing situations and making things happen. They prize adaptability and self sufficiency and are extremely resourceful and able to find solutions in every situation, as well as to get back on their feet after any setback. Their main character strengths are being adaptable, persuasive and charming. They see the world through the filter of actions and need dynamic environments to feel comfortable and alive. The Promoter has a direct way of communication and likes to get to the point immediately.

When in distress, they manipulate, break the rules and will expect others to fend for themselves.

The video below explains in more detail the different types of personality according to Process Communication Model